What does it mean to be certified?

Splash Media, LP is the largest social media managed services company in the country, and we created Splash Media U to educate our employees on all aspects of managing social media marketing efforts for our clients. Now, we are offering that same knowledge and training to anyone who wants to become a social media expert. Additionally, we have created the Social Media Specialist certification as a way for our students to demonstrate their mastery of the basic social media marketing skills necessary to work in a full-time role related to social media marketing for a business.

Hiring managers, human resources, and job placement agencies can quickly identify applicants who have achieved Social Media Specialist certification and are qualified to design and implement a social media strategy and content plan for a company. A Social Media Specialist also has demonstrated expertise in the use of content marketing, blog marketing, community building, and search engine optimized social media.

Students who have obtained a Social Media Specialist certification have successfully completed the following:

Social Media Specialist: Estimated Contact Hours 12

• Complete three core courses (General, Twitter, and Facebook).
• Demonstrate comprehension of those courses by passing a 25 question assessment related to each course.
• Complete the Lecture Series.
• Demonstrate comprehension of that series by passing an 8-10 question quiz related to each lecture.
• Complete the five-hour Social Marketing Online Boot Camp.
• Demonstrate comprehension of the Boot Camp material by passing a 25 question assessment test related to the material.
• Demonstrate mastery of all knowledge by passing a 75 question final exam related to all material covered so far.

Benefits:

• Access to the best online education library of social media marketing.
• Stay current with relevant changes in the social media industry in real time.
• Ongoing support throughout your career in social media marketing.

Social media is a rapidly evolving industry, and as a result one cannot expect the skills learned in 2012 will be as valid in 2014 as they were when they were first learned.  That’s why a Social Media Specialist certification from Splash Media U is valid for 18 months from the date it is issued to the student.

We will offer specialized curriculum and tests every year that are designed to keep certified professionals up to date with their social media management skills and will easily enable these practitioners to upgrade to the latest certification.