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About this course

  • twitter-cert

    Earn your SEO Certificate!

    An introduction to the art of marketing through search engine optimization, the SEO Certificate helps improve your marketing expertise in the powerful world of content marketing.

    • 4 units of lessons
    • Average lesson length of 5 minutes
    • Examples and case studies
    • Homework assignments
    • Final exam
    • Certificate* from Splash Media U
    • Dedicated instructor/coaches to help guide you through the program

    * Must achieve 80% or higher on final exam to receive certificate.

  • This introduction to search engine optimization is intended to provide the fundamentals you'll need to develop a basic SEO strategy for a business. We'll walk you through the SEO landscape using tips and best practices from real examples. Completion of all four units means you can successfully:
    • • Understand SEO ranking factors.
    • • Analyze on-page and off-page SEO tactics.
    • • Create an effective link-building strategy.
    • • Build a research-based keyword list and taxonomy.
    • • Measure the success of optimization efforts.
    • • Utilize local SEO and review sites.
    ▼ Download program syllabus.
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