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Basics
Welcome to Splash Media U - How to Use Social Media for Marketing
FREE!
101
Overview: What is Social Media Marketing?
Creating brand evangelists: Turning Strangers into Friends and Friends into Customers
Social Media Methodology: A Tactical Wheel to Tackle Social Media Marketing
Why Blogs Are Important: The Central Hub of your Social Media Strategy
FREE!
5 Types of Social Media Users and How to Identify Them
The Hierarchy of Needs Pyramid and How it's Applied to Social Media
FREE!
Creating a Social Media Strategy Using the Three Legged Stool
Creating a Social Media Strategic Plan by Understanding the Internet Marketing Process
Content Plan: What is the Universal Marketing Funnel?
FREE!
Measuring Success in Social Media: Why is it Important?
What is a Key Phrase Analysis
FREE!
How to Research Key Phrases? Find Seed Words!
Key Phrases: Finding Seed Words by Using Related Searches
Keyword Tool for Google: How to Use it to Find your Key Phrase
Key Phrases: Culling Key Phrases with the Google Keyword Tool
Content: What is a Content Plan?
Content Plan: Using Key Phrase Analysis to Make Headlines
Content Plan: Brainstorming the Best Blog Topics
What is Social Brand Management? Social Media Reputation Management
Overview: What is a Social Media Response Policy?
Social Media Overview on How to Activate Your Social Media Campaign
FREE!
An Overview of Social Media Publishers
What is a Social Media Business Plan
201
Overview: Why Use Social Media Marketing vs Traditional Marketing?
What is Social Media Listening and Why is it Important?
FREE!
Building a Social Media Community
FREE!
Social Posting: Communicating with your Audience through Social Media
Content: How to Use Effective Content Marketing Tactics
Conversion: Using Effective Calls to Action to Buyers
Social Media Rules of Engagement
Conversion: Maximizing Social Media Conversion Rates
Social Media Customer Service: On the Front Lines
Developing Social Media Objectives
Social Media Mission Statements for Business
Research: Finding the Right Audience to Target
Response: Getting the Right Customer Action
What is Value Proposition and Why is it Important in Social Media?
Finding the Right Social Media Tone for your Business
Social Media Response Policy: Responding to Positive Comments
Response: Responding to Negative Feedback
A Competitor Analysis in Social Media: Researching your Competition
Social Media Business Plan - Step 1 in Your Social Media Activation Plan
Social Media Business Plan - Step 2: External Activation
Social Media Business Plan - Step 3: Internal Activation
Social Media Business Plan - Step 4 of Social Media Activation
Social Media Business Plan - Step 5 in Your Social Media Activation Plan
Social Media Business Plan - Step 6: Social Media Activation
301
What are Google Alerts? How to use Google Alerts for Social Media Listening
Listening: Finding the Right Audience Using Search Functions
Conversion: Web Marketing Basics - Remember Your ABCs
FREE!
Conversion: Now vs. Future Buyers and Social Media Conversion Rates
Call to Action Examples Used in Social Media
Conversion: Providing Social Media Value to Customers
Conversion: Creating Effective Calls to Action
Facebook Course
Basics
Welcome to the Facebook Track: Learning to Market Using Facebook
FREE!
What is Facebook and How Does it Work? A Brief Overview of the World's Largest Social Network
FREE!
Why Use Facebook for Business? The New Frontier of Brand Communication
FREE!
Understanding Your Facebook Strategy Before You Start Marketing
How to Create a Facebook Account
101
How to Login to Facebook with Your Password
Managing Your Account on Facebook: Edit Profile and Name
Managing your Privacy Settings on Facebook
Best Practices for Account Security on Facebook
Reporting Abuse on Facebook
Disabled on Facebook: What To Do If Your Account Has Been Disabled or Blocked
The Facebook Safety Center
Finding Friends on Facebook
Facebook: Understanding Wall and Status Updates
How to Like Things on Facebook
Understanding Notifications on Facebook
How to Share Links on Facebook: Best Practices
How to Use Facebook Notes
How to Upload Videos to Facebook
How to Create a Facebook Group and Manage It
What are Facebook Credits? A Brief Description of Facebook's Currency
Facebook: Tag Controls and Privacy Settings
How to Use Facebook Mobile
Facebook: Understanding and Disabling the News Feed Ticker
New Facebook Timeline Layout: A Tour of the Features and Benefits
Friend List on Facebook: How to Classify Your Friends into Groups
Using the Facebook Subscribe Button
Facebook Friend Activity Tab
What is a Facebook Business Page? Difference Between a Profile and a Page
How To Create a Facebook Business Page: Choosing the Page Category
How to Create a Facebook Page for Business: A Step by Step Process
Facebook: Setting Your Page Name on Facebook
How to Use Facebook As Your Page
Facebook Timeline for Business: Key Features
FREE!
Facebook Comment Spam: How to Identify and Unmark It
Listening On Facebook: Setting up your Notifications and your Timeline
Engaging Facebook Posts: How to Build Your Community Through Engaging Posts
How to Add Facebook to Website via Social Plugins
Get More Facebook Likes by Telling Your Friends, Employees, Customers
Activation: Leveraging In-Store Social Media Marketing
What are Facebook Notes?
Facebook Promotion Guidelines
What are Facebook Events? Tips for Using Events in Marketing for your Business
How to Create a Facebook Event
How to Create Facebook Events
How to Promote Facebook Events for Pages
Understanding Broadcasting on Facebook
What Are Facebook Ads?
Facebook Glossary of Terms for Ads Platform
Making a Facebook Ad: A First-Timers Guide to Creating an Ad
How to Design a Facebook Ad: Best Practices on How to Create a Successful Conversion
How to Target Facebook Ads to Effectively Reach Your Target Market
Facebook Ad Pricing: Suggestions for Bids, Max Bids, Cost per Click, and Cost per Mention
Reasons Why Facebook Deems Your Facebook Ads Disapproved
201
Facebook Advertisement: Identifying Goals and Creating Strategy Behind It
How to Use Facebook Ad Manager
Facebook Ad Reports: How to Run Analytics on Your Facebook Ads
Facebook Ad Scheduling and Delivery
How To Target Facebook Ads: Best Practices for Finding Your Target Audience on Facebook
How to Create Effective Facebook Ads: Tips for Images, Copy and Landing Sites
What is a Facebook Sponsored Story? How to Set One Up and Why
Facebook Page Post Ads: What Are They and Why Would You Use Them?
Creating a Facebook Username for your Business Page
Edit Pages on Facebook: Admin, Applications, and More
Facebook Page Setup: How to Optimize the About Box
Optimizing Facebook Info Tabs
Profile Picture for Facebook: Best Practices for Optimization
Thumbnail Facebook Profile Picture: The Best Way to Edit
Facebook: Optimizing Photos for Better SEO Value
Facebook: Comment on Pages Without Liking Them
How to Share a Facebook Page: Building Your Community in an Easy Way
Basic Facebook Contest Examples and Best Practices
Social Posting on Facebook: Best Practices for Sharing Content
Broadcasting: Facebook Engagement
Facebook Post Ideas: The Importance of Sharing Original Content in your Social Media Marketing Efforts
Using Self Promotion on Facebook
Broadcasting: Social Platform Cross Promotion
Content: Best Times for Broadcasting on Facebook
How to Use Facebook Notes: When to Use Facebook Notes
301
How to Target Facebook Ads: Tweaking and Optimizing Your Facebook Ad Campaign
SEO on Facebook: How to Optimize your Page's Status Updates
Liking Facebook Pages to Build Community
A Deeper Dive Into What Are Facebook Tabs
Engaging Facebook Posts: How to Maintain Your Community and Keep Your Fans Happy
Using Facebook Notes to Promote Your Blog
Search Engine Optimization in Facebook Notes
The Value of Uploading Videos to Facebook
Social Media Publishers for Facebook
Facebook: Better Fan Engagement through Custom Tabs
Facebook Lead Capture: Improving your Conversion Rates with Landing Pages
Facebook Promo Codes: How to Use Them to Increase Conversion
Attract Customers to Your Store With Facebook Contests
Creating Conversion on Facebook: Coupons for All and VIP Fans
Gaining Conversions by Using an Exclusive Content or a Reveal Tab on Facebook
401
Facebook: Optimizing Photos for Better SEO Value
Facebook Listening to Promote your Page and Products
How to Photo Tag Pages on Facebook to Build Community
Facebook Contests: Ideas for Advanced and Creative Campaigns
What is EdgeRank? How to Gain More Visibility on Facebook
Facebook: How to Use Secret Facebook Groups
Twitter Course
Basics
Welcome to the Twitter Track: Getting Started on Twitter
What are the Benefits of Twitter
Overview: Getting Started on Twitter
FREE!
Why Use Twitter for Business? Understanding Why Twitter is Important for Businesses
How to Use Twitter Effectively: How to Read, Write, Delete and Favorite Tweets
FREE!
How to Reply and Retweet on Twitter
Managing Your Twitter Settings
Best People to Follow on Twitter: Using Twitter Suggestions
FREE!
Understanding Twitter: How to Unfollow, Block, or Mark Users for Spam
101
What is a Timeline on Twitter
How to Use Twitter Hashtags
How to Use Twitter Lists
How Do I Protect My Tweets: Protected vs. Public Twitter Accounts
Understanding Retweeting
Understanding Direct Messages on Twitter
Replying to Mentions on Twitter
Finding Friends and Colleagues on Twitter
Finding People to Follow on Twitter
Promoting Your Profile on Twitter
Rules and Best Practices for Following on Twitter
Using Trending Topics on Twitter
How to Use Link Shorteners on Twitter
How To Share Media on Twitter
How to Start a Basic Listening Campaign on Twitter
201
Build Twitter Followers: Using Twitter to Build the “Right” Community
Building Community on Twitter by Creating Engaging Content
Best Times to Tweet
How to be Successful on Twitter: Converting your Followers into Customers
Optimizing Twitter: Getting the Most Out of Your Profile
How To Be a Better Listener by Using Advanced Twitter Search
Listening on Twitter with RSS Feeds and a Reader
301
Build Twitter Followers Using Lists
Building a Better Community: Using FollowerWonk
Build Twitter Followers Using Twellow
What are Twitter Ads
What are Promoted Tweets on Twitter
Twitter Promoted Accounts: Why Would You Want One?
Twitter Analytics: Just How Effective Are You?
Best Practices of Promoted Tweets on Twitter
Analytics for Twitter: Tracking Links and Measuring Followers
Understanding Basic Contests: Running a Retweet Campaign
Contests on Twitter: Advanced Level
Build Twitter Community by Using More Targeted Hashtags
401
Twitter Listening: Campaigns and Tools
Advanced Contests: Capturing Entries in Retweet Contests
Schedule Tweets to Build Community: An Advanced Guide to Twitter
Using Twitter Retweet Contests to Build Engagement
LinkedIn Course
Basics
A Brief Overview of LinkedIn
FREE!
LinkedIn Purpose for a Personal User
Using LinkedIn for Business Opportunities
FREE!
Creating a LinkedIn Strategy
Creating a LinkedIn Account for Personal Use
FREE!
101
Overview of LinkedIn: A Tour of Your LinkedIn Professional Dashboard
Viewing Your Own LinkedIn Public Profile
LinkedIn Profile Setup and Completion
Profile Stats on LinkedIn: How to Know Who's Looking at Your Profile
How to Use the LinkedIn People You May Know Feature
LinkedIn Feed: Viewing Your LinkedIn Network Updates
Sharing on LinkedIn: Content, Statuses, and Others' Profiles
Search LinkedIn
Connections on LinkedIn: How to Filter and Tag Your Current Connections
How to Get LinkedIn Connections: Inviting your Email Contacts, Colleagues and Past Coworkers to Connect
How to Remove Connections on LinkedIn and Why
How to Access and Manage Your LinkedIn Inbox
LinkedIn Settings: An Overview
How to Edit Your LinkedIn Profile: Privacy Settings, Personal Info, and Twitter Settings
Setting and Updating LinkedIn Email Preferences
LinkedIn Applications, Companies and Groups
How to Edit Your LinkedIn Profile: Changing Your Account Settings
An Overview of the LinkedIn Companies Section
LinkedIn Company Follow: How to Unfollow Companies and Change Your Notifications
How to Effectively Search Companies on LinkedIn
What is LinkedIn Today? LinkedIn's Homepage News Aggregator
Filtering Through the Noise with LinkedIn Signals
LinkedIn Skills: An Overview
Adding and Using Popular LinkedIn Applications
Accessing and Using Mobile LinkedIn
LinkedIn Tools: An Overview
How to Install a LinkedIn Follow Company Button on Your Blog or Website
How to Use LinkedIn Answers: Asking and Answering Questions
LinkedIn Answers: Asking Questions
How to Use LinkedIn Answers and Answer Questions
Writing a Great Recommendation on LinkedIn
LinkedIn Recommendations: How to Properly Ask for a Recommendation
Managing Your LinkedIn Recommendations
Overview of the LinkedIn Jobs Search Feature
How to Find Jobs on LinkedIn
Performing a Job Search on LinkedIn
What Are LinkedIn Groups?
LinkedIn Groups Tips: Following Groups on LinkedIn
Joining Groups on LinkedIn
Adjusting Your LinkedIn Group Settings
How to Access the LinkedIn Groups Directory
LinkedIn Promotions: What It Is and When You Should Use It
Creating Your Own Groups in LinkedIn
What are LinkedIn Groups: An Overview of Your Group
Your LinkedIn Group: Search Discussions, Comments and More
Managing Your Own Groups in LinkedIn
Managing LinkedIn Groups: Participant Settings
LinkedIn Group Management: Keeping Up with the Submission Queue
Managing LinkedIn Groups: Requests to Join
LinkedIn Group Invitations: Managing Your Invitees
Adjusting Your LinkedIn Group Settings
Managing LinkedIn Groups: Setting Up Group Information
LinkedIn Group Rules: Managing Your Group Expectations
Managing LinkedIn Groups: Managing the News Feed Within Your Group
Using Templates When Managing LinkedIn Groups
What Are LinkedIn Subgroups and How Do I Use Them?
How to Delete a Group on LinkedIn and Why You Would Want To
Best Practices When Viewing LinkedIn Group Updates
Managing Your LinkedIn Activity Feed
LinkedIn Groups Tips: Share Group Feature
An Overview of a LinkedIn Company Page
How to Create a LinkedIn Company Page
Using Admin Tools in LinkedIn Company Pages
Understanding and Using LinkedIn Analytics
LinkedIn: Using the Profile Organizer and Network Stats Tab
201
Effectively Using LinkedIn Groups to Invite Members to Connect
Using the LinkedIn "People You May Know" Feature
Using the LinkedIn Advanced Search Feature
Using the LinkedIn Share Plugin and Other Plugins
What is LinkedIn "Answers"?
LinkedIn Discussion Monitoring: How and Why You Should be Listening Everyday
Monitoring and Responding to LinkedIn Status Updateses
How to Use LinkedIn Answers: Streamlining Answers into an RSS Feed as a Form of Listening
LinkedIn Polls: Responding as a Function of Social Media Listening
Why Start Following Companies on LinkedIn?
Updating Your Personal LinkedIn Status
Broadcasting Best Practices on LinkedIn
Broadcasting - Promoting Your Business on LinkedIn
LinkedIn: Leveraging Cross Promotion Across Social Platforms
How to Create LinkedIn Events
LinkedIn Polls: What Are They and Why Should You Use Them?
Optimize Your LinkedIn Personal Profile
Optimize Your LinkedIn Company Page to Stand Out
SEO on LinkedIn: Optimizing Your LinkedIn Status
Leveraging Your Company LinkedIn Page for Conversion
How to Post a LinkedIn Ad
Accessing and Using the LinkedIn Ads Manager
LinkedIn Connector For Outlook: Bringing Your Email Contacts in the Social-Sphere
How to Use the LinkedIn Browser Toolbar
Understanding and Using LinkedIn Group Analytics
How to Write a LinkedIn Recommendation
Promote Offers in Your LinkedIn Status Update and Groups
301
Finding, Making, and Cultivating LinkedIn Connections
LinkedIn: Creating an Engaging Welcome Message Template
LinkedIn Signals: A How-To for Social Media Listening
Finding LinkedIn Group Discussions and Answers
Using the LinkedIn Advanced People Search
Optimizing LinkedIn for SEO Value to Gain Feedback on Curated Links
LinkedIn: Creating Questions that Actively Engage Group Members
Learn Best Times for a LinkedIn Broadcast
Using Original Content in LinkedIn Group Discussions
When to Use LinkedIn Events
How to Promote Your LinkedIn Events
How to Send a LinkedIn Group Announcement
Optimizing LinkedIn Groups for SEO Value
Optimizing LinkedIn Profiles for SEO Value
Company Page on LinkedIn: Best Ways to Optimize for Search Engines
Using Key Phrases in Answers on LinkedIn
Creating Effective LinkedIn Ads
LinkedIn Ads: Create Multiple Ads For Each Campaign
Using LinkedIn Ads to Target the Right Audience
Establishing a Proper Budget for Your LinkedIn Ads
Understanding "Bidding" on LinkedIn Ads
401
Bulk Invite Connections Using LinkedIn Export
Using LinkedIn Answers as Blog Content
Using the LinkedIn Share Button
Improve Performance of Ads on LinkedIn
How to Add Video to LinkedIn Personal Profiles
Blogging
Basics
Blogging Explained and Defined
FREE!
Types of Blogs: The Purpose of a Personal Blog
Business Blogging Strategies
The Best Blogging Platforms: An Overview
Review of Blogger
Using Tumblr for Blogging: An Overview
Choosing a Movable Type Blog
TypePad Blogs: An Overview
All About Posterous: A Platform Overview
Drupal vs. WordPress: Which platform is best?
Using HubSpot Marketing Software for Blogging
An Overview of WordPress
FREE!
101
Blogging Strategy: Purpose of a Business Blog
WordPress.com vs. WordPress.org: Which One is Right for You
NEW!
How to Create a WordPress Blog
Customizing a WordPress Blog
Finding Blogs to Comment On
Blog Monitoring: Checking Your Own Comments
What Is and What Does RSS Mean
FREE!
What are Subscribers: Building Community Through Blogs
NEW!
Blogging: Using RSS Feeds to Build Community
Building Community With Your Blog
NEW!
Blogging Best Practices: Broadcasting Blog Posts
Blogging Best Practices: Commenting on Blogs
Researching Topics for Blog Content
NEW!
Blog Conversions: Turning Blog Comments into Leads
NEW!
SplashCube
201
Connecting Social Networks to SplashCube
Publishing Posts in SplashCube
Using the Social Inbox in SplashCube
Automate Your Social Media Using SplashCube: Tasks
Adding Monitors in SplashCube
Automate Your Social Media Using SplashCube: Automated Marketing
Electives
Orientation
Splash Media U and SplashCube Orientation
LinkedIn for Sales Reps
An Introduction to the LinkedIn Rockstars
Using LinkedIn for Sales Representatives
The LinkedIn: Establishing a Good Business Methodology
Getting the Most from your LinkedIn Network Connections
Determining the Right LinkedIn Network Size for You
Ways to Build Great Connections on LinkedIn
The 1-2-3 of Connecting on LinkedIn
Making Beneficial LinkedIn Network Connections
How to Send LinkedIn Invitations
Using the LinkedIn "Coach Approach"
LinkedIn: Finding Sales Leads and Sources
Using LinkedIn (and Twitter) for Call Preparation
Using LinkedIn For Sales: Finding Decision Makers
LinkedIn: Sales Scenarios Made Easy
Using LinkedIn Advanced Search for New Business
Finding Named Accounts and Targeted Accounts on LinkedIn
Using LinkedIn For Sales: Finding New Territories and Vertical Markets
Using LinkedIn Business Pages to Develop Accounts
LinkedIn: Finding Channel Partners and Building Relationships
Lecture Series
Blogging and Search Engine Optimization (SEO) 101
Strategic Planning & Onboarding Lecture
Account Management
FREE!
Reporting & Analysis Lecture
Listening Lecture
Three Biggest Mistakes in Social Media
NEW!
Jump Start Your Business
NEW!
Social Media Marketing Bootcamp
Part 1: Introduction to Splash Media U Certificaton Program
Part 2: Introduction Part 2 - Overview of Splash Media U environment
Part 3: Why is Social Media Marketing a Revolution?
Part 4: Build a Successful Career as a Social Media Marketing Manager
Part 5: Social Media Marketing Resources and Pricing
Part 6: Where Social Media Marketing Fits Into the Marketing Mix
Part 7: Developing a Social Media Marketing Strategy
Part 8: Building a Social Media Business Plan
Part 9: Building a Social Media Business Plan - Part 2
Part 10: Developing a Key Phrase Analysis
Part 11: Developing a Social Media Content Plan
Part 12: Introduction to The Tactical Wheel
Part 13: Tactical Wheel - Part 2: Broadcasting, Content, Conversion
Part 14: Wrapping Up and Next Steps
