Social Media Coordinator Jessica Pittman tells the story of how she started a career in social media. Read on to meet Jessica.
So, tell us, Jessica, what’s your favorite part of working in social media?
JP: I love the ability to connect. Social media gives each person and brand a chance to express themselves through words and images. This allows so many people to connect with each other, the things they love (or hate), and gives our society another means to create a community based on interests and opinions.
“In the long history of humankind those who learned to collaborate and improvise most effectively have prevailed.” -Charles Darwin
Fill us in on your day-to-day activities.
JP: Most days start out with checking e-mails and coffee—lots and lots of coffee. (I am not a morning person). Then I open up my calendar to see what meetings I “should” attend that day. I then continue toward figuring out the things I need to get done—most likely building client communities in all social platforms, finding industry influencers, and monitoring all clients for any type of engagement opportunities. (Sarcasm intended to be humorous, but for clarification, I genuinely LOVE my job!)
What did you do before you entered the social media arena?
JP: Like many other of my Splash Media family members, I attended the bountifully green University of North Texas! I graduated with a double major in Fashion Merchandising and Digital Retailing. I then accepted an internship with a fashion apparel logistics company and moved to the Big Apple following graduation. I was in New York City for a year, when I realized that I would always be a Texas girl. A few months after my return, I accepted a job with Splash Media.
What made you decide to go into social media?
JP: One night while in New York City, I was journaling at Starbucks (yes, I am “one of those” girls who journals and writes as a hobby) and I started asking myself where do I want to be in 10 years? You know, the same question asked during every entry-level job interview. Well, I hadn't considered that question in a while. My passion in life is and always has been building relationships. Whether it was with the Starbucks worker in Denton or in NYC, my boss or the lady who checked me out at Target—I wanted to know their names. So, I started thinking what fields would afford me those kinds of opportunities along with the promise of building a successful and fruitful career. As I was contemplating all of this I received a Facebook notification—and that was it. I realized that the world of communication had evolved from building a relationship across a kitchen table to catching up through a news feed stream. From there, I sought advice from professional mentors who suggested I start interning. So I did just that with a local Dallas media firm until I found my way home to Splash Media.
What do you do in your spare time?
JP: I am a firm believer in working to live and not living to work. My family and friends will always be a key part of who I am as a person and professional; therefore, they receive (mostly) the biggest portion of my time. My family still resides in a small West Texas town, but as most know, as you get older your friends eventually become family. I am very much involved with my church community at Gateway Church in Southlake, Texas. In fact, I will be going to Honduras this summer as part of the church’s Missions team. Individually, I blog (as said previously) on the side and am also hoping to finish my first book, a personal biography, by late August. I’m an avid runner who loves to work out. I recently developed a slight love obsession with strength training, though my muscles would beg to differ that this obsession is “love” worthy.
Can you share a social media win or strategy that has worked well with your clients?
JP: My job is meant to grow and build each of my clients’ communities, and also build processes that help grow communities on behalf of all Splash Media Agency clients. Identifying key influencers in the clients’ industries and verticals can provide opportunities for community growth, brand awareness, and lasting partnerships within highly active social media environments. These tactics have been put to the test and now have been implemented as a key objective for all of our clients.
What are some of your favorite brands to follow through social media?
JP: My favorite personal brands are Rachel Zoe and a NYC fashion blogger—bryanboycom. I also love watching the creative minds of OREO and the classiness of Louis Vuitton come to life through social.
What's your favorite hashtag?
JP: #change2013… This is my 2013 New Year’s resolution hashtag that I generally attach to all of my social media updates as part of a reminder of what I am working toward.
Rhea Thomas is the Blogger Manager at Splash Media and part of the Content Creation and Script Production team at Splash Media U. You can find her on Twitter @TexasRhea.