It's important to know that, when you're using social media sites to advertise your business, search engine optimization, even Twitter optimization, is vital to get the rankings, attention and exposure necessary to succeed. It's essential that you have the social media training to have the understanding of what parts of your Twitter account need to be optimized in order to make the most out of it.

Take a look at these various parts of your Twitter profile and how you can improve Twitter optimization in each one.

Bio

Your Twitter bio is the meta description of your Twitter page, making it perhaps the most important part of your Twitter profile and one of the most important SEO aspects of it. Include relevant keywords in your bio that relate both to the general content of your tweets and the website you're promoting. Even with only 160 characters, your bio is the one place you should take advantage of the most when it comes to Twitter SEO. Another trick? Use a clickable link to a hashtag, and do a Twitter mention of your company name as well as others that you work with.

Twitter Handle

In your Twitter handle, use your company name if possible, and do not use key phrases.

Tweets

In an individual tweet, the first 27-40 characters count as the title tag within a Google search result. Because of this, it's extremely important to include your desired keywords early on in the tweet itself to make it more likely to rank in searches, since this is what Google will index. The trick is to keep to this structure as much as possible while not distracting from the actual conversation on Twitter. Keep these keywords relevant to the rest of the tweet and any URL you include for your user to look at.

Also, be sure to use URL shorteners such as bit.ly and tinyurl.com when attaching links to your tweets. URL shorteners make links more readable and sharable because they reduce the amount of characters used within the tweet. URL services such as bit.ly or tiny.url use permanent 301 redirects to your content, so your original URL benefits from the SEO juice, and not just from the tiny URL itself.

Followers

It's important to remember that followers boost up your Page Rank, making it better for your Twitter optimization. Google indexes each follower's account as a relevant link, so it improves your ranking on the search engine. The key, therefore, to build up your follow base is to tweet relevant, interesting and popular content so that the right amount -- and the right kind -- of followers can be of benefit to you.

Other Relevant Twitter Tips

• Use your company logo for your Twitter profile picture in order to keep your branding consistent. When you save your profile picture, use your key phrase as the name.
• Use your background to promote your other social media websites, such as YouTube, Facebook, LinkedIn, your blog and your website. Creating a custom background that stays consistent with your brand and highlights this other information is probably your best bet.
• Your username should be your company name.
• Use capitalization in front of each word in your company URL.

Find out more about how to get your Twitter profile optimization on the right track and how to make the most of your social media by contacting an enrollment counselor today.