Making a mark in the digital world isn’t as easy as it looks. But that doesn’t mean it’s impossible. All it takes is a little bit of planning and creativity. Knowing fact from fiction also helps to take the mystery out of online marketing, so we’ve compiled seven of the most popular marketing myths debunked.
Marketing is an Expense, not an Income Generator
The truth is content creation can increase your ROI and generate revenue. Especially when it’s evergreen content, digital marketing provides you with a higher ROI over a longer period of time than traditional. The key is measuring results based on leads and acquisitions, the same way you’d measure other marketing tactics.
Marketing is Strictly Strategic
It’s a widespread misconception that marketers are supposed to set the direction of their company, supervise the sales function and determine the future product content. Successful companies also think of marketing as a tactical type of activity that can generate leads or convert those leads into sales. Marketing is much more than analyzing graphs and statistical data. It’s about engaging with your target audience and letting them voice their opinions. These are the short-term individual actions that drive better long-term ROI.
A Static Website is Enough
Building a website doesn’t equate to success. Maximizing your marketing ROI means you need to put yourself out there, so the public will take notice. Since there are hundreds of different companies competing with you online, you need to capture your ideal client’s attention. If you’re not giving them valuable information that answers their questions, you probably won’t see a high return on investment. In addition, you definitely won’t be utilizing the most effective tool your can to grow your business visibility online. Offer dynamic, updated content, and your most valuable clients (your current ones) will come back for more.
Your Brand is a Logo
Contrary to what you might think, your brand is not your logo or tagline. Your brand consists of the emotions all of your customers feel when they think about your product. And while logos can trigger emotions, product experience is what customers remember.
My Website Doesn’t Need to be Responsive
This myth practically guarantees you do not see an increase in your marketing ROI. And it’s not just about providing a friendly mobile user experience, although that’s critical. It’s also the fact that if your website is not responsive, Google won’t even show your website in their mobile search results. And if people can’t find your website, how can you turn a profit?
A Little Activity Goes a Long Way
Social media is one of the most powerful tools you can use to expand your online presence. If you want to target your ideal customer, you need to stay in the forefront of their minds. And how do you accomplish this? By posting regularly on the social media platforms where they hang out most. For example, if your target audience prefers Instagram to Facebook, then you need to focus your attention there. Schedule regular posts throughout the week to attract and keep your target audience’s interest.
Post Early, Post Often
The other side of that coin? Just because you’ve wrote something doesn’t mean it’s worth reading. Poorly written content is not shareable, and if you can’t share it, it’s impossible to market yourself as an authoritative figure. You need to think quality over quantity. Impress your audience with quality content they’ll want to share with their friends.
The online marketing world never sleeps, so anyone responsible for your social media marketing plan needs to stay on top of their game. Staying focused on what will impact your marketing ROI is what matters most.