As Pinterest continues its meteoric rise in the realm of social media and pinning continues to be all the rage, you may be wondering, "How can I use Pinterest for business?" The applications for home and kitchen are obvious, but such a large online gathering of consumers seems like an excellent marketing opportunity, if you know how to use it. Fortunately, we do, and we offer some Pinterest training tips here.
- To answer the "How can I use Pinterest for business" question, you first need to understand the basics of Pinterest. Pinterest is the hottest new social network, a site that allows users to visually share and discover new interests by posting, or "pinning" images to their online collection. "Pinning" is the act of posting items to a "Pinboard," or collection of similar items. Users can post these images by uploading them from their computer, or using the "Pin It Button" to like to an image on a particular URL. They can then browse other people's Pinboards, liking and "repinning" items they find interesting. Because the "Pin It Button" imbeds the URL, linking back to the source of the image, it is useful for driving traffic to interesting websites, which can be a boon to a business; users click on a picture, and arrive at your site. Not only that, but users can use Facebook to share their recent pins and repins, which makes them evangelists for your site, if it catches their interest.
- How can I use Pinterest for business if I'm not a member? Not effectively, and this is why your first step should be opening an account. Pinterest, for now, is by invitation only, but it does not take long to receive an invitation after you have requested one. Once your account is activated, use your company name as your username, and make sure your profile is complete, with a company description, logo, and link to your website. Turn off the "hide your Pinterest profile from search engines" button, because you definitely want your profile to be indexed.
- Make sure you observe proper Pinterest etiquette. Pinterest discourages blatant self-promotion, so the best way to answer the question "How can I use Pinterest for business" is by building up your followers. On Pinterest, users can sign up to follow other users, or just specific Pinboards, so create boards with the goal of making them the best, most interesting boards on the topics they cover. Interact with other users' Pinboards, because that will draw them back to yours. Finally, cross-promote, by directing attention to your Pinterest from the other social media platforms and websites you are using.
- How can I use Pinterst for business marketing? By creating visually captivating boards that showcase the personality of your brand, you will attract people. Pin images you already use in your marketing, and then start using strong, interesting visuals in your blog posts, so that you can generate interest by pinning those. Pin videos, or images of your customers, or infographics. Be sure to add a description to each pin, and make the most of hashtags, to make your pins easier to find.
Pinterest, like any social media site, is an excellent opportunity to reach consumers on a personal level. So if you are asking yourself, "How can I use Pinterest for business?" answer the question by thinking creatively, and finding ways to make your business more interesting to your target market. For more marketing tips, visit our enrollment section, get your 14 day Free Trial and start watching our social media training classes, where we offer plenty of information to help you grow your business and expand your online marketing efforts.