A guest post by Megan Arevalo
Instagram is a free photo sharing app that allows users to take a photo or upload an existing image, apply a digital filter to it, tag people, and share it to their followers and a variety of other social networking services. That much you already know. You probably also know about Instagram’s many other features, like image zooming, instant translation, stories, and their most recent addition – live video broadcasting. With over 600 million users all over the world, chances are you are one of Instagram’s loyal troopers.
From the very beginning, Instagram was set to be a success story. Eager to facilitate communication with images, Kevin Systrom and Mike Krieger launched the platform in October 2010. Just two months later, they reached their first major milestone: the 1 million users mark. It wasn’t too long—a year and a half later, to be precise—before Instagram’s big numbers caught the attention of the king of social media: Facebook. The rest is history. Under Facebook’s umbrella, the network has done nothing but grow in popularity, which has led to revenue growth too. Instagram alone represents 8.4% of Facebook’s global mobile ad revenue, and it is expected to grow to 18% by 2018.
Today, Instagram is the number one photo and video sharing app, but it has undergone quite a few changes to make it what it is today. Their first major addition was in 2013, when they introduced the tagging feature and the “Photos of You” section where those tags are all collected. Later that year came the video sharing option, and since then, it has been a staple feature. Designers and the general public went wild when they changed their logo on May 2016, and it forecasted major changes to come, such as Instagram Stories and live video broadcasting.
And just as quickly as the app changes, Instagram users adapt. At least that is what the exponentially growing download numbers seem to indicate—more than a billion times on Android devices, and more than 8 million times on Apple devices, both worldwide. And the same goes for other applications released by Instagram, like Layouts with over 50 million downloads on the Android store, Boomerang with over 10 million on the Android store, and Hyperlapse, which is an iOS exclusive app.
Instagram jumped on the social media scene in 2010 and continues a rapid growth pattern to this day. Change after change, it has proven to be destined to succeed. If you care to know more, check out Website Builder‘s 139 Instagram facts graphic and learn about how Instagram has changed the social media world!