A guest post by Ashley Kimler
What effect do you think your website has on your social media marketing strategy? If you haven’t included your website and content marketing efforts in your social media strategy (and vice versa), you’re missing out on additional engagement opportunities and, ultimately, leads. Here’s a crash course in how your website should complement your SMM strategy.
Why prioritize social media optimization on your website?
Google algorithms are updated frequently, which creates more advanced content discovery. Social media shares naturally create higher website traffic, but as search engines evolve, social media engagement itself becomes increasingly valuable for search rank. So, a social-friendly website is a critical element for online success.
A website that isn’t fully-optimized for social runs the risk of losing traffic, SEO value, and search rank to competitors in the same niche. The use of a social-friendly website, along with the right tools and add-ons, eliminates that risk.
What makes a website social-friendly?
There are specific elements that make a website more user-friendly from a social sharing perspective:
- Social media sharing buttons
- Page follow buttons
- Schema markup for rich pins
- Customizable meta descriptions
- Featured images
- Social media commenting
- Social media registration/login
How do you create a social-friendly website?
Depending on your content management system (CMS), your website theme should allow you to access and add most of these features. You can usually build your own or install a pre-built theme from your site dashboard. Using a trusted, responsive, customizable, social-ready theme will eliminate the need for excessive coding and advanced alterations to the structure of your site.
With social-ready themes, you’ll be able to easily add the elements required for optimization.
TIP: Before making a decision, look into which social media add-ons and tools are available with the system(s) you’re considering. Also, choose a regularly updated theme hosted on a dependable CMS that will simplify the process.
Once you’ve set up your website, it’s time to enhance it for the best possible social media experience. If you’re not a web developer or a search engine optimization professional, you may not know the details of everything involved, but where social media integration is concerned, add-ons and plugins can be a great solution.
Now you know why it’s crucial to optimize your website for social. Use a social-friendly theme and add the necessary elements for optimization. Make sure you research available options before choosing new software or tools for your site. Do you have any other social media optimization tips to add to this list? Share them in the comments.
Ashley Kimler is a member the expert SEO team at Heroic Search, Tulsa. Certified in New Media Communications, SEO 2.0, and Inbound Marketing, she has over 10 years of hands-on experience with online promotions. If you are interested in what she does next, follow @ashleykimler on Twitter.