Pinterest is a powerful social media platform for any business. Marketing on Pinterest exposes your brand to 150 million users, most whom earn $50,000 or more per year. Pinterest users are also more likely to purchase items they pin and spend more money per purchase. So how can you get more results out of Pinterest and its user base? Try a few of the following tips.
Pinterest is a visual platform, meaning that eye catching graphics are a must. The most successful pins are vertical images. The standard size of these images are 735 pixels wide and 1102 pixels long. A basic image from a website is not enough to garner attention on Pinterest. Colors and graphics must be eye catching and recognizable as part of your brand.
Keywords and Hashtags
With the visual appeal of Pinterest, it’s easy to forget that, like other social media platforms, it has a self-contained search engine. Pins need descriptions to be searchable. Include keywords and hashtags in the description of your pins in order to optimize them for user searches.
Optimize Brand Boards
Guess what – boards can be optimized too. When Pinterest users search for a topic, they can click on “boards.” Your boards won’t show up if you don’t include keywords and hashtags in your board descriptions. Your boards need to appear as if they are part of your brand. Use a theme and set one of your best branded pins as the primary pin for the board.
Multiple Pins for Every Post
When you embed images in a post, include multiple images to display on Pinterest. A basic title graphic and an infographic are great examples of “pinable” images, so why not use both? Having more options will mean more exposure, and this creates a greater chance for your posts to garner attention on Pinterest. It also helps attract a wider range of users and personalities.
Most successful bloggers and small business owners credit Pinterest for their early success. Group boards are a great way to leverage exposure for your pins and gain a broader audience. Think about it – 200 people may follow one of your boards, but group boards are followed by thousands of people. This leads to a much greater opportunity for brand exposure! To join group boards, search for group boards in your genre or niche. On the group board description, you can usually find out how to join the board as a contributor.
Finally, in order for your presence on Pinterest to grow, you must be an active pinner. If you don’t have time to pin every day, set aside time to schedule pins for the week. Scheduling apps and services make this process simple. Once a plug-in is installed on your browser, you simply click on their icon on the pin and schedule it.
Marketing on Pinterest is a great way to grow your audience and refer traffic back to your site; if you need to reinvigorate your strategy, try some of these tactics to get more results out of Pinterest and your presence there.