After all the time and money you spent on your video, you’re disappointed to see that it’s not having the impact you hoped it would. Don’t fret – you can improve your video marketing strategy by keeping these seven tips in mind.
1. Tell a Story
Videos that tell a story – instead of just introducing a brand or product – tend to get higher rates of engagement. Work with a creative team that can tell a story that will evoke emotion in the viewer. An increase in views and shares is the first step toward an increase in sales.
2. Show Them How to Do Something
If you find that your customers regularly ask the same question about how to perform a particular task or solve a particular problem, it’s a good idea to post a tutorial. You’ll set yourself up as an expert in your industry and you’ll also help your customers use your product.
3. Create an SEO-Friendly Video
Search engine optimization (SEO) isn’t just for written copy – it’s for videos, too. SEO keywords and phrases can be used in your video title, meta data and description. With Google’s Keyword Planner, it’s easy (and free) to do keyword research to find out the best terms and phrases to use for your specific video. Make sure the SEO you use truly relates to what your video offers, though; customers won’t trust your brand if you reel them in with bait-and-switch topics.
4. Promote Your Video on Several Channels
Even though your video may live on YouTube, you need other channels you’ll use to promote it. If your brand has other social media platforms set up, take advantage of them – videos can be hosted on or linked to from Facebook, Twitter, and Instagram. You can also take advantage of Pinterest, Google Plus, and LinkedIn. Keep everything in line with your brand voice by using the same language across every channel.
5. Try Facebook Video
There’s no denying Facebook video (especially live streaming) continues to climb in popularity and viewership. And even if you have a pretty popular YouTube channel, it never hurts to experiment elsewhere. Posting on Facebook may attract a different audience that you want to tap into, plus it could help give your organic reach a little push in the right direction.
6. Keep Them Short
There’s nothing wrong with long-form video as long as it maintains its focus and value throughout, but most of the time, you’ll want your videos to be on the shorter side. Most people don’t have very long attention spans. To ensure they get to the end, limit the amount of time required to pay attention.
7. Include a Call to Action
Don’t forget to put a call to action (CTA) at the end of the video. The viewer wants to know what they should do next. Should they click over to a landing page where you offer a freebie or a discount? Should they purchase the product right now to get in on a limited time deal? Show and tell them what to do next.
Video marketing is hugely popular, and it’s not showing any signs of slowing down. You definitely want your brand to take advantage of this trend. Connect with your audience by creating videos that increase engagement and, as as result, sales.