As Facebook’s audience grows and new technology allows greater insight into audience demographics and behavior, Facebook marketing continues its upward trend with advertisers and businesses alike. But while other businesses may be flooding the social media platform, you can stand out with simple adjustments, time, and consideration. Learn how to set apart your organic and paid content with these simple tips.
Appeal to Your Audience More Visually
The best posts draw your audience’s eyes with a high quality, catchy image. If you garner their attention visually first, chances are, your audience will be more interested in what you have to say. If you’re posting an article, pull quotes from it and put them in an image to go allow with your post. Add a relevant stock photo to draw more attention to your post. While there are stipulations on the amount of text you can use throughout your paid marketing initiatives, you can still create catchy images that give you additional real estate for expanding on your message.
Use More (Live) Video
I know what you’re thinking: live video can be intimidating. What if you mess up? What if you say the wrong thing? Using Facebook Live offers you an opportunity to be real and more human with your audience. Roll through a simple outline or even script multiple times in preparation, and then get to it. Interviewing one of your influencers on Facebook Live? Provide them with talking points ahead of time to get the conversation ideas flowing before the camera is rolling.
Target Relevant Audience Members
There’s nothing worse than seeing messaging that has no relevance to you. When considering who to target, take into account who your target audience is and what action you’d like them to take. Make sure you’re targeting relevant titles, interests, region, and age.
Always Include a Catchy (Relevant) Call-to-Action
While we all want to share valuable information that establishes authority and thought leadership, driving your audience to additional, related information, registration forms or to take action takes your social posts to the next level in terms of ROI. When utilizing paid Facebook marketing, take advantage of call to action buttons that help your audience understand where they can take the next step. Are they registering for an event? Are they liking your page? Make your CTA clear and concise.
Tease Your Content
While you may have brilliant information to share, posting endless paragraphs on social is the fastest way to lose your audience’s attention. Instead, pull a gem from your content that will garner their attention and get them to click through to your blog post, article, white paper or webinar. Your social media header should summarize and gather attention, not tell your entire story.
There is self-promotion behind most content. We want our target audience to take action based on our stories and messaging. However, consistently posting promotional information does not help you earn your audience’s trust and develop a connection. In addition to occasionally promoting your goods or services, make sure to post related, high-value content that fosters engagement and helps you tell a story about what your company represents. Stick to the 90/10 rule, publishing content that is informative 90 percent of the time, while posting more promotional information a mere 10 percent of the time.
Track Your Results
In addition to helping you understand (and prove) your ROI, tracking the content you post will reveal valuable information about the types of content that receive the most engagement. When you notice trends, dips and spikes, you may consider updating content or developing more content based on highly shared publications.