Here are 13 Twitter secrets to help you promote your account and business more effectively!
1. Utilize Twitter’s Advanced Search Filters
Go way beyond standard search results by using the filters in Advanced Search. Get the nitty gritty details by searching different combinations of words, hashtags, people, and sentiment. You can also limit the search geographically, ensuring that you hit your target audience.
2. Eliminate Tweets with Links
When you’re trying to find topics and prospects you’d like to be associated with, use the “-http” option in the search function to eliminate promotional posts. This allows you to have genuine conversations with your potential customers.
3. Embed Your Tweets Onto Webpages
So you’ve written an awesome tweet, and you want it to ensure that it’ll reach as many people as possible? To engage a broader audience, click on the drop-down menu at the top of a tweet and select “Embed Tweet.” Embedding a tweet on your website keeps all Twitter functionality intact.
4. Use the Max Number of Images
Almost everyone knows that you can add an image, but did you know you can add up to four to your tweet? Not only does this allow you to make your tweet visually dynamic, it allows you to tell a larger story, and still have 140 characters left to tweet!
5. Ditch the Email Alerts
Not many people realize that you can declutter your inbox by going to your profile menu to access the email notification options. If you’re on Twitter all the time anyway, turn it off. This way your business email can remain neat and orderly.
6. Go All-Out on Friday
One of the Twitter facts you should exploit? #FF – or Follow Friday. Though this doesn’t guarantee more followers, if you’re on people’s minds with engaging tweets on Friday, you’re more likely to get recommended yourself.
7. Promote to Potential Followers
If you’ve got a campaign going on and you don’t want to flood your current followers’ timelines with tweets, you can easily choose an option that will allow you to only send the promotional tweet to those NOT already following you.
8. Don’t Use 140 Characters
Twitter fact: Shorter tweets are easy to scan and tend to get retweeted more often.
9. Use Free Analytics to Track Data on Your Tweets
Almost everyone knows about Google Analytics, but did you know that Twitter features its own free analytics? By going to analytics.twitter.com, you can look at your statics over the last month!
10. Tweet Like a Pro
As a general rule, it’s safe to tweet during business hours in EST. This allows you to reach more people both on the international and national markets. But always test activity times; send out promotional giveaways at different times of the day to see which gets the most responses.
11. Make Yourself a Go-To Resource
Post news as soon as it happens in your field. When people see you as a reliable resource, they will not only feel more comfortable retweeting what you write as trustworthy, they’ll also be more likely to buy your products.
12. Keep on Top of Hashtags
Everyone knows how to use hashtags, but not everyone realizes the importance of using the right hashtags. If you’re using old and outdated references, unpopular or obscure hashtags, you’re missing out on a large portion of your audience.
13. Reach Out to Reporters
It’s certainly not the old way of alerting the media, but journalists are on Twitter, so if you’ve got big news, tweet a journalist. What better way to get your name out there than by having your promotion tweeted (or written) about by a news network?