1. Make your emails mobile-friendly
People check their email on their smartphones, and what’s worse than your email being deleted before it’s even read because it wasn’t optimized for a cell phone screen? Most templates from email marketing providers are mobile optimized automatically, but take the extra step to be sure that your emails are smartphone-friendly.
2. Make your emails personal
There’s something special about being addressed on an individual basis, so when you’re writing your emails, write as if you’re speaking to one person, and everyone on your list at once. If you can, use the mail-merge-style placeholder code provided by your email platform to add their first name to the header or subject line to really grab the reader’s attention.
3. Keep it short, with the option to read more
When creating engaging content, you may find yourself writing lengthy emails in order to share it all. However, its pays to keep the email short and then give the reader an option to read more by clicking on a link. Plus, it’s another opportunity to direct traffic back to your site for the chance to convert.
4. Send out a welcome email
Sending out a welcome email to remind the reader why they subscribed can prevent them from unsubscribing later. You can also send them a special treat to thank them for subscribing, like a discount code or special offer.
5. Make your content relevant to your audience
If your target audience is primarily singles in their 30’s, writing about topics more suitable for retirees may not be the most effective way to reach them. If the audience doesn’t feel like they relate to your email, they will unsubscribe.
6. Have your emails match your brand
Have you ever walked into a store because of the window display, only to find that the contents of the shop look nothing like what was advertised? Matching your content and email visually to the look of your brand will prevent this from happening to your readers. Try using your company logo in the header of the email, or use the company colors throughout to spark recognition.
7. Have a very clear call to action
We need direction, which is why you want to leave your readers with a call to action at the end of the email. This gives them a clear understanding of what they’re expected to do next, making it easier for the reader to ultimately connect with your brand.
8. Ask questions in the email
By asking questions in your email, you capture the reader’s attention and make them actually consider what you’re saying. Bonus tip: combining a question with the word ‘you’ will not only make them think, but also adds a personal touch.
9. Have a powerful subject line
The subject line is the first thing the reader will see, so it’s important it’s clear and properly summarizes what’s to come. Email marketing provider MailChimp offers an incredibly helpful chart showing open rates with certain subject lines.
10. Rather than use an @noreply email address, use one with a real name
This is perhaps my favorite tip, and it piggybacks on number 2. Instead of using an email address that suggests to the reader there’s not a real person on the other end, try sending from an email with your name in it. This makes it feel like the reader is hearing from someone they know, and not a robot. Crazy, right?