We spent some time talking with Account Manager Carrie Pinkley about her early entry into social media and how she views the "new frontier."
So, tell us, Carrie, what’s your favorite part of working in social media?
CP: Working in social media, to me, is kind of like traveling west to find gold—it’s a new frontier. Every day there is something new to learn or adapt to which makes going to work each day exciting and fun! I love the idea that we are creating the next big move for brands in media.
What are some of your favorite brands to follow through social media?
CP: Ritz Crackers can always make me laugh; I am inspired by their visually branded strategy. To me, they are proof that people who love your brand DO want to interact with you; you just have to give them something shareable and engaging to do so. GoGoSqueeze is another brand that I follow for ideas; they post similar content to Ritz and run contests across different platforms.
Fill us in on your day-to-day activities.
CP: Just by the nature of the word “Manager” you can define my day-to-day activities, but underneath it all is a strategic mind at work. Every day I strive to find ways to push my clients’ brands to top of mind for their audience.
What made you decide to go into social media?
CP: I’m a firm believer that social media is the next big media platform. There is a place for brands within this social world we all live in, and I want to be a part of finding just the right cadence, visibility, and creative formula for brands to succeed in the social realm.
What do you do in your spare time?
CP: If I am not out taking the dogs for a walk or working out at my CrossFit gym, I am usually planning a trip to somewhere. Last year I traveled to six new countries and I am currently trying to find the best time of year to visit Iceland.
Can you share a social media win or strategy that has worked well with your clients?
CP: Not all clients are always the most glamorous. My team and I work on multiple Trucking Industry clients and it is sometimes tough to put on our trucker hat and think like a driver. We started a series of posts with “CB Lingo” which has garnered a lot of comments and engagement from the community. We are excited to attend an industry conference this summer to further delve into this unfamiliar world of trucking.
What's your favorite hashtag?
CP: Well, I recently conjured up my own for the pictures I take and post of my dogs (Oso & Ava) on Instagram, #instaoso & #avagram. I think the personal ones are the most endearing, though #girlproblems #tbt etc. are definitely entertaining to search.
What did you do before you entered the social media arena?
CP: I have to brag just slightly … I was an early adapter of Facebook back when you had to have a certain “.edu” email address to join. So, I would say I’ve been in the social media arena from the start. Professionally, I come from a big agency background. I entered the ad business after college as a Media Planner. My clients had “Super Bowl-size” budgets, so it was incredibly fun to dive in and strategically think about the most creative ways to reach their targets.
Rhea Thomas is the Blogger Manager at Splash Media and part of the Content Creation and Script Production team at Splash Media U. You can find her on Twitter @TexasRhea.