5 Steps to Social Media Success
At Splash Media U™, we developed these strategies to offer a set of universal actions that all businesses should take within targeted social media platforms to start and sustain efforts, as well as deliver value on an ongoing basis. We use these steps as a guide for each social media platform to ensure success for our clients. We’ve categorized the Splash Media U classes into the 5 Steps to make it easy for you to work your way through the library. In addition to the 5 Steps, you’ll find videos in General Studies and Optimization.
Part of your strategy should include listening to active conversations taking place within social media to identify and connect your accounts with influencers, customers, and potential customers who are already involved in social media.
An active, vibrant community is an essential part of any successful social media presence. We recommend deploying different tactics within Facebook, LinkedIn, and Twitter to grow connections over time. We also advise that you serve as the community manager of each medium to nurture relationships with members of your communities.
Broadcasting is the process of sharing and posting content, thoughts, opinions, and links to content within the social media communities for the purpose of communicating, helping and influencing target audiences.
Content is an important part of the social media marketing process. At Splash Media, we recommend publishing four unique blog articles and one video asset per month, if possible.
To help you find and acquire new customers and nurture customer relationships, we propose acting very intentional in promoting opportunities for your community to engage with you on a deeper level.